A few months ago MyNet Universe expanded into Ireland and the United Kingdom. The vast majority of the showcase was well received by Distributors who were charged with giving away free Genies and ultimately end users who installed the free MyShoppingGenie application – saving them both time and money.

As with any business or opportunity, there will be doubters. Even worse, there will be those who simply fall for age old myths and perceptions without doing their due diligence. I’ve yet to figure out what it is about the Direct Sales Industry that produces such fear – every business “recruits” and “promotes”. (A business after all can only remain in business if somebody actually knows about it.) Regardless of the necessity to promote, there will be those who opt for the hype surrounding Direct Sales. The most common being – somehow – somebody at the bottom is going to lose out. There are those who are convinced that Direct Sales is an unsustainable model.

We touched on this back in October, sighting The California Perfume Company who recruited their first Sales Representative in 1889 – more than 120 years ago. If you don’t recognize the name – they changed the name in 1939 to Avon. Today, Avon leads all Direct Sales companies in revenue with $10.7 billion in product sales for 2009.

In 120 years, Avon still hasn’t found that last elusive person that’s left at the bottom. Yet, there are those who simply won’t take the time to study the Direct Sales Industry in this way. Opting instead on a phobia that everyone finds two, who find four – who then find sixteen. Before you know it – you’ve exceeded the world’s population. (If you don’t know what I’m talking about – the SEC (and yes, that’s the Securities and Exchange Commission) has a diagram on their website that actually shows this mathematical theory. (And who’s going to argue with the SEC – right?)

Yes, it looks logical – and mathematically it works quite nicely. Theories however are just that when you can’t document a single case of any company (or the entire Industry at large for that matter) ever exhausting the world’s population. With thousands of Direct Sales companies recruiting over the years – the theory still can’t be attained.

The reality of the industry doesn’t actually work the way it’s been promoted – nor does any team actually look like the pyramid that many point out. When you have a 120 year old company, and multiple others who are more than 50 years old still recruiting without hitting bottom, you begin to look at anyone who promotes these theory’s and fears as ignorant or simply uneducated about the Industry.

Rory Egan appears to be intelligent enough – a famed (and successful) journalist in Ireland for the Sunday Independent. Unfortunately, Rory buys into the “unsustainable model” theory. He not only wrote about it, but produced a news piece aired on RTE One which laid claim that MyNet Universe’s focus was recruiting. (Both The Sunday Independent and RTE One from what I hear are Ireland’s equivalent to The New York Times and 60 Minutes here in the States.)

To put things into the proper perspective – Mr. Egan’s focus is recruiting – not necessarily MyNet Universe Distributors who sell the MyShoppingGenie License or give away free Genie Applications. Documentation provided by MyNet Universe shows 40,000 “Distributors” had given away 1.6 million “applications” – a 40-1 ratio in favor of application end users over recruiters. Unfortunately, fear has a way overpowering facts. Both the written word and video that Rory produced gave a deplorable perspective of the company and the industry at large which focused on recruiting.

Although we’ve not attained the success Mr. Egan has as a journalist or reporter – we do have a firm grasp on how both words and video can be composed to forge views or perspective. To illustrate how easy this is to do, we found the following video that was not only re-edited, but completely turns Rory’s entire story around.

We have no idea who did it – or where it came from – but we do agree that this is a far more accurate representation of MyNet Universe and the industry at large. In other words, produced by someone who knows and understands the industry. As a journalist, anyone can write about a subject – but I wouldn’t want a journalist doing my plumbing or electrical work simply because they can write. That’s not due diligence – it’s more like irresponsible.

We enjoyed how this was edited – and it illustrates perfectly how words and footage can be pieced together to promote either side of the story.

It simply depends who’s doing the editing. ;-P

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